Ruthless Research

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Ruth's professional credentials

Ruth's Career


Owner: Ruthless Research (2010-Present)

  • Research and evaluation services for public and third sector organisations.  


Head of Research: Scottish Development Centre for Mental Health (2008–2010)

  • Strategic consultancy in the area of mental health and wellbeing, on a not-for-profit basis.  


Research Consultant: TNS System Three (2006–2008)

  • Consumer, social and business-to-business research for Scottish clients and clients with an interest in the Scottish population.  


Research Manager: The Audience Business (2004–2006)

  • Strategic consultancy in the area of the arts, on a not-for-profit basis.  


Research Executive: Test Research (IpsosMORI), London (2002–2004)

  • MORI graduate scheme, then advertising, PR and communications research.


Ruth's Education


  • University of Edinburgh: MA (Hons) Sociology (2:1)

  • Napier University: BA Business and Enterprise (Distinction and class medal)

  • Diploma of the Market Research Society


Ruth's professional membership


  • Certified member of the Market Research Society


Ruth's awards


  • Ruthless Research shortlisted for Charity Times Consultancy of the year, 2012.

  • Awarded outstanding contribution to arts and health inequalities research by Royal Society for Public Health, 2010.  

  • Shortlisted for Research newcomer of the year at the Research Awards, 2006.